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Editorial & Fashion

Editorial & Fashion Makeup Artist, London

Makeup for shoots and lookbooks, made on set with the photographer and stylist — skin that reads on camera, and a look that can sit anywhere from clean beauty to a stronger concept on brief.

Editorial fashion makeup by Valeria, a London makeup artist — photographed among greenery on location
On the shoot

Skin that reads on camera, a look that serves the brief


Editorial is a collaboration. I work with the photographer and stylist to a mood board or a brief, build the makeup around the lighting and the lens, and keep it consistent across the day so the edit holds together frame to frame.

The range runs from clean, luminous beauty — skin that looks like skin, just better lit — through to a stronger, more graphic concept when the story wants one. Either way it's built for how the camera actually reads a face, not just for how it looks across the studio.

  • Shoots & lookbooks

    Beauty and fashion editorials, lookbooks, campaigns, portraits and test shoots — on location or in the studio across London.

  • Working to brief

    From a mood board, reference or art direction — translated onto the face and kept consistent through the shot list.

  • Built for the lens

    A finish made for the camera and the light you're shooting in, so the skin reads clean and true in the edit.

  • Calm on set

    I come with a full professional kit, work quickly between looks, and keep the day moving — changes and touch-ups as the shoot needs them.

How a shoot runs

From brief to the edit

  1. 01

    Enquiry & consultation

    We start with a relaxed conversation — your date, your venue, the mood you’re after — so everything that follows is built around you.

  2. 02

    The trial

    At your trial we perfect the look together, unhurried, until it feels unmistakably you and ready for the camera.

  3. 03

    The day

    On the morning I come to you — your home, hotel suite or venue — and create the look calmly and on schedule, so you can simply enjoy getting ready.

  4. 04

    Touch-ups & longevity

    Long-wearing formulas, and a touch-up kit where it’s booked, keep you looking like yourself from the first photograph to the last dance.

Selected work

Editorial & fashion

Fashion editorial makeup photographed among greenery and flowers
Moody editorial beauty look with luminous skin in natural light
Clean, contemporary editorial makeup for a fashion portrait
Editorial styling with an embroidered robe and statement makeup

I'm trained, qualified and fully insured for public liability, and used to working as part of a crew — calm on set, reliable on the call sheet, and discreet with the work before it's published. Happy to sign an NDA where a production needs one.

From the journal

A little background

A couple of notes from the journal, if you'd like to read on.

Enquire

Tell me about the shoot

Send me the date, the concept and the team, and I'll come back to you myself. Available for select editorial, fashion and campaign bookings across London.